Air fresheners are a ubiquitous presence in indoor built environments, including workplaces, schools, housing, transportation, hotels, hospitals, care facilities, and various private and public buildings. These products are designed to impart an aroma to the air environment or to mask odors, with the intention of creating a pleasant indoor space. In addition to the indoor built environment, air fresheners are also commonly used in automotive applications. According to the latest market study, the air freshener market in the Philippines is expected to achieve incremental growth of USD 5 million, accelerating at a CAGR of nearly 2.4% during the forecast period of 2023-2028. The rising demand for air care and increasing concerns over indoor air quality have led to a high demand for air fresheners worldwide. The demand is further fueled by the rapid growth in car sales, a surge in the number of pet ownerships, and an increase in consumers’ willingness to use premium air fresheners.
Research Coverage
The report overview includes a study of the leading players, market segments and sub-segments analysis by product type, package, distribution channel, and end-user. The report analyzes the potential of the Philippines air freshener industry, providing statistical information about market size, market share, growth rate, and forecasts.
The air fresheners market is segmented as below:
Product type: candles, car air fresheners, electric air fresheners, gels, liquid air fresheners, sprays/aerosols, others
Package: flexible plastic, metal, rigid plastic containers, others
Distribution channel: online, small grocers, specialty stores, supermarkets & hypermarkets, others
End user: automotive, commercial, residential, others
The residential segment held the highest share of the Philippines air freshener market in 2022, and is estimated to continue its dominant share during the forecast period. Demand for air fresheners in Philippines homes has been increasing as women prefer to keep their indoor environments as lively as possible, and as more manufacturers are replacing synthetic chemical ingredients with natural extracts as part of product innovation.
Another factor driving growth in the residential segment is the trend towards natural and eco-friendly products. Many consumers are becoming more conscious of the environment and are looking for products that are safe and sustainable. As a result, manufacturers are increasingly replacing synthetic chemical ingredients with natural extracts as part of product innovation. The commercial segment is also expected to see growth during the forecast period, driven by increasing demand from hotels, restaurants, and other businesses. Air fresheners are an important part of creating a pleasant and welcoming environment for customers, and businesses are willing to invest in high-quality products to achieve this.
Competitive Landscape
The air freshener market in the Philippines is highly competitive, with several major players vying for market share. The top three companies in the industry, The Procter & Gamble Company (P&G), S.C. Johnson and Son, Inc., and Reckitt Benckiser Group plc, dominate the market, accounting for over 90% of sales. S.C. Johnson and Son, Inc. is the largest player in the industry, with a wide range of air freshener products under popular brand Glade®. Mercury Drug Corporation is another major player, with well-known brand Albatross® in its portfolio. The Procter & Gamble Company (P&G) is a global consumer goods company that produces a range of air freshener products under brand Ambi-Pur®.
Table of Contents
TABLE OF CONTENTS
TABLE OF CONTENTS 1
FIGURES AND TABLES 3
Part 1. Scope and Methodology 5
Key Findings 5
Report Scope 6
Product Type 6
Package 6
Distribution Channel 6
End User 6
Research Methodology 7
Part 2. Market Overview 9
Part 3. Philippines Air Freshener Market by Product Type 12
Part 4. Philippines Air Freshener Market by Package 15
Part 5. Philippines Air Freshener Market by Distribution Channel 18
Part 6. Philippines Air Freshener Market by End User 21
Part 7. Competitive Analysis 24
The Procter & Gamble Company (P&G) 26
Business Overview 26
Company Information 26
Business Performance 27
SWOT Analysis 29
S.C. Johnson and Son, Inc. 30
Reckitt Benckiser Group plc 30
S.T. Corporation 30
Mercury Drug Corporation 30
Part 8. Macroeconomic Data and Forecast 31
Disclaimer 33
FIGURES AND TABLES
Philippines Air Freshener Market, Volume and Value, 2018-2028 (USD Million)
Philippines Air Freshener Market, Net Growth, 2018-2028 (USD Million)
Philippines Air Freshener Market, Growth Rates, 2018-2028
Philippines Air Freshener Market by Product, 2018-2028 (USD Million)
Philippines Air Freshener Market by Product, CAGR Historic and Forecast, 2018-2028
Philippines Air Freshener Market by Product, 2018-2028 (USD Million)
Philippines Air Freshener Market by Package, 2018-2028 (USD Million)
Philippines Air Freshener Market by Package, CAGR Historic and Forecast, 2018-2028
Philippines Air Freshener Market by Package, 2018-2028 (USD Million)
Philippines Air Freshener Market by Distribution Channel, 2018-2028 (USD Million)
Philippines Air Freshener Market by Distribution Channel, CAGR Historic and Forecast, 2018-2028
Philippines Air Freshener Market by Distribution Channel, 2018-2028 (USD Million)
Philippines Air Freshener Market by End User, 2018-2028 (USD Million)
Philippines Air Freshener Market by End User, CAGR Historic and Forecast, 2018-2028
Philippines Air Freshener Market by End User, 2018-2028 (USD Million)
Philippines Air Freshener Market, by Companies, 2018-2022
Philippines Air Freshener Market, by Companies, 2022
Philippines Air Freshener Market, by Brands, 2018-2022 (USD Million)
Philippines Air Freshener Market, by Brands, 2022
The Procter & Gamble Company (P&G) Financial Overview
The Procter & Gamble Company (P&G) Financial Overview (USD Million)
The Procter & Gamble Company (P&G) Revenue, by Segment, 2022
The Procter & Gamble Company (P&G) Revenue, by Region, 2022
The Procter & Gamble Company (P&G) SWOT Analysis
Philippines Population (Millions) and Forecast
Philippines Consumer Price Index (CPI) and Forecast
Philippines Gross Domestic Product (Billion USD) and Forecast
Philippines Air Freshener Market: Spend as a Proportion of GDP (%)
Philippines Air Freshener Market: Consumption Per Capita (Population)
Companies Mentioned
Mercury Drug Corporation
Reckitt Benckiser Group plc
S.C. Johnson and Son, Inc.
S.T. Corporation
The Procter & Gamble Company (P&G)