Serbia Home Care Market Size, Share & Forecast, 2025-2030

Backed by updated 2025 data, this market report captures key trends, market shifts, and growth expectations within the home care sector in Serbia. With a historical lens from 2020–2024 and forward projections to 2030, the report helps stakeholders understand where value is being created – and where the next wave of opportunity lies.

The home care sector in Serbia is expected to grow at a modest compound annual growth rate (CAGR) of 3.9% through 2030, indicating a mature or gradually expanding market with limited near-term momentum.

What’s Inside the Report

Annual market size figures expressed in (Tons/RSD/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.

Market Segmentation

The Serbia home care market is categorized into the following segments:
Product type – e.g., air fresheners (aerosol air fresheners, candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, others), bleach, dishwashing (automatic dishwashing detergents, dishwashing additives, hand dishwashing detergents), household insecticides (baits, coils, electric insecticides, sprays/aerosols, others), laundry care (fabric softeners, laundry aids, laundry detergents, rug/carpet cleaners), polishes (floor polish, furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, descalers, disinfectants, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, oven cleaners, scouring agents), toilet care (in-cistern cleaners, rim blocks/liquids, toilet liquids/foam)
Distribution channel – e.g., convenience stores, discounters, e-commerce, health and beauty stores, hypermarkets, small grocery stores, supermarkets, others

Macroeconomic & Demographic Indicators

Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP

These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.

Competitive Landscape: Market Share Analysis

Market share analysis is included for the home care industry in Serbia, shedding light on the relative scale and market presence of major firms. Leading companies include:
Albus A.D.
Balev Corporation
Beohemija d.o.o.
Colgate-Palmolive Company
delta pronatura GmbH
Fater S.p.A.
Henkel AG & Co. KGaA
Julius Samann Ltd
Lomax-Company d.o.o.
Panonija AD
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc.
Saponia d.d.
Simchem d.o.o.
The Bolton Group
The Procter & Gamble Company (P&G)
Unilever PLC
Werner & Mertz GmbH
Yuco-Hemija D.O.O.

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, Tanalyze reports are built to support robust business decisions with confidence.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Market Segmentation
Market Overview
Serbia Home Care Market – Product Type Analysis
Serbia Home Care Market – Distribution Channel Analysis
Company Shares Analysis
Albus A.D.
Balev Corporation
Beohemija d.o.o.
Colgate-Palmolive Company
delta pronatura GmbH
Fater S.p.A.
Henkel AG & Co. KGaA
Julius Samann Ltd
Lomax-Company d.o.o.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Serbia Home Care Market 2020-2030
Chart Serbia Home Care Market, Net Growth, 2020-2030
Chart Serbia Home Care Market, Growth Rates, 2020-2030
Table Serbia Home Care Market by Product Type, 2020-2030
Chart Serbia Home Care Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Serbia Home Care Market by Product Type, 2020-2030
Table Serbia Home Care Market by Distribution Channel, 2020-2030
Chart Serbia Home Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Serbia Home Care Market by Distribution Channel, 2020-2030
Table Serbia Home Care Market Share (%), by Companies, 2020-2024
Chart Serbia Home Care Market, by Companies, 2024
Table Serbia Home Care Market Share (%), by Brands, 2020-2024
Chart Serbia Home Care Market, by Brands, 2024
Table Serbia – Population (Millions) and Forecast
Table Serbia – Consumer Price Index (CPI) and Forecast
Table Serbia – Gross Domestic Product and Forecast
Table Serbia Home Care Market: Spend as a Proportion of GDP (%)
Table Serbia Home Care Market: Consumption per Capita (Population)