New Zealand Home Care Market Size, Share & Forecast, 2025-2030

This market intelligence report presents structured, quantitative insights into the home care industry in New Zealand. With a data timeline extending from 2020 to 2030, and last updated in 2025, it serves as a valuable tool for consultants, analysts, and planners conducting market feasibility assessments and demand forecasts.

The home care market in New Zealand is projected to expand at a moderate CAGR of 4.4% through 2030, reflecting steady and predictable growth amid stable consumer demand.

What’s Inside the Report

Annual market size figures expressed in (Tons/NZD/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.

Market Segmentation

The New Zealand home care market is categorized into the following segments:
Product type – e.g., air fresheners (aerosol air fresheners, candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, others), bleach, dishwashing (automatic dishwashing detergents, dishwashing additives, hand dishwashing detergents), household insecticides (baits, electric insecticides, sprays/aerosols, others), laundry care (fabric softeners, laundry aids, laundry detergents, rug/carpet cleaners), polishes (floor polish, furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, descalers, disinfectants, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, oven cleaners, scouring agents), toilet care (in-cistern cleaners, rim blocks/liquids, toilet liquids/foam)
Packaging type – e.g., flexible packaging, glass, metal, paper-based containers, rigid plastic
Distribution channel – e.g., convenience stores, direct selling, e-commerce, general merchandise stores, hypermarkets, small grocery stores, supermarkets, others

Macroeconomic & Demographic Indicators

Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP

These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.

Competitive Landscape: Market Share Analysis

The report features market share data for leading players in the home care sector in New Zealand, offering insights into competitive positioning, brand dominance, and consolidation trends. Key market participants include:
3M Company
Colgate-Palmolive Company
ecostore Company Limited
Henkel AG & Co. KGaA
Kiwicare Corp. Ltd.
OzKleen Asia Pacific Pty Ltd.
Pental Products Pty Limited
PZ Cussons Plc
Quantum Pacific Ltd.
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc.
Spectrum Brands Holdings, Inc.
STM Group
The Clorox Company
The Procter & Gamble Company (P&G)
Unilever PLC

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Market Segmentation
Market Overview
New Zealand Home Care Market – Product Type Analysis
New Zealand Home Care Market – Packaging Type Analysis
New Zealand Home Care Market – Distribution Channel Analysis
Company Shares Analysis
3M Company
Colgate-Palmolive Company
ecostore Company Limited
Henkel AG & Co. KGaA
Kiwicare Corp. Ltd.
OzKleen Asia Pacific Pty Ltd.
Pental Products Pty Limited
PZ Cussons Plc
Quantum Pacific Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table New Zealand Home Care Market 2020-2030
Chart New Zealand Home Care Market, Net Growth, 2020-2030
Chart New Zealand Home Care Market, Growth Rates, 2020-2030
Table New Zealand Home Care Market by Product Type, 2020-2030
Chart New Zealand Home Care Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Home Care Market by Product Type, 2020-2030
Table New Zealand Home Care Market by Packaging Type, 2020-2030
Chart New Zealand Home Care Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Home Care Market by Packaging Type, 2020-2030
Table New Zealand Home Care Market by Distribution Channel, 2020-2030
Chart New Zealand Home Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Home Care Market by Distribution Channel, 2020-2030
Table New Zealand Home Care Market Share (%), by Companies, 2020-2024
Chart New Zealand Home Care Market, by Companies, 2024
Table New Zealand Home Care Market Share (%), by Brands, 2020-2024
Chart New Zealand Home Care Market, by Brands, 2024
Table New Zealand – Population (Millions) and Forecast
Table New Zealand – Consumer Price Index (CPI) and Forecast
Table New Zealand – Gross Domestic Product and Forecast
Table New Zealand Home Care Market: Spend as a Proportion of GDP (%)
Table New Zealand Home Care Market: Consumption per Capita (Population)