Kenya Home Care Market Size, Share & Forecast, 2025-2030

Published in 2025, this report presents a quantitative profile of the home care market in Kenya. It combines historical trends from 2020 to 2024 with a forward-looking outlook to 2030, helping consultants and investors identify growth patterns and assess market dynamics.

The home care sector in Kenya is expected to grow at a modest compound annual growth rate (CAGR) of 2.5% through 2030, indicating a mature or gradually expanding market with limited near-term momentum.

What’s Inside the Report

Annual market size figures expressed in (Tons/KES/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.

Market Segmentation

The following outlines the segmentation of the Kenya home care market:
Product type – e.g., air fresheners (aerosol air fresheners, car air fresheners), bleach, dishwashing (automatic dishwashing detergents, hand dishwashing detergents), household insecticides (electric insecticides, sprays/aerosols, others), laundry care (fabric softeners, laundry aids, laundry detergents), polishes (floor polish, furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, disinfectants, floor cleaners, glass cleaners, kitchen cleaners, multi-purpose cleaners, scouring agents), toilet care (in-cistern cleaners, toilet liquids/foam)
Distribution channel – e.g., convenience stores, e-commerce, hypermarkets, small grocery stores, supermarkets, others

Macroeconomic & Demographic Indicators

In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.

Competitive Landscape: Market Share Analysis

Market share analysis is included for the home care industry in Kenya, shedding light on the relative scale and market presence of major firms. Leading companies include:
Alexandria Detergents & Chemicals Co SAE
Bidco Africa Ltd.
Canon Chemicals Limited
Colgate-Palmolive Company
Doric Industries Ltd.
Henkel AG & Co. KGaA
Jeyes Group
Julius Samann Ltd
Kapa Oil Refineries Limited
Kapi Ltd.
Menengai Oil Refineries Ltd.
Oasis Kenya Ltd.
PZ Cussons Plc
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc.
SuperSleek Ltd. Kenya
The London Oil Refining Co., Ltd.
The Procter & Gamble Company (P&G)
Tropikal Brands Afrika Limited
Unilever PLC

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, Tanalyze reports are built to support robust business decisions with confidence.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Market Segmentation
Market Overview
Kenya Home Care Market – Product Type Analysis
Kenya Home Care Market – Distribution Channel Analysis
Company Shares Analysis
Alexandria Detergents & Chemicals Co SAE
Bidco Africa Ltd.
Canon Chemicals Limited
Colgate-Palmolive Company
Doric Industries Ltd.
Henkel AG & Co. KGaA
Jeyes Group
Julius Samann Ltd
Kapa Oil Refineries Limited
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Kenya Home Care Market 2020-2030
Chart Kenya Home Care Market, Net Growth, 2020-2030
Chart Kenya Home Care Market, Growth Rates, 2020-2030
Table Kenya Home Care Market by Product Type, 2020-2030
Chart Kenya Home Care Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Kenya Home Care Market by Product Type, 2020-2030
Table Kenya Home Care Market by Distribution Channel, 2020-2030
Chart Kenya Home Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Kenya Home Care Market by Distribution Channel, 2020-2030
Table Kenya Home Care Market Share (%), by Companies, 2020-2024
Chart Kenya Home Care Market, by Companies, 2024
Table Kenya Home Care Market Share (%), by Brands, 2020-2024
Chart Kenya Home Care Market, by Brands, 2024
Table Kenya – Population (Millions) and Forecast
Table Kenya – Consumer Price Index (CPI) and Forecast
Table Kenya – Gross Domestic Product and Forecast
Table Kenya Home Care Market: Spend as a Proportion of GDP (%)
Table Kenya Home Care Market: Consumption per Capita (Population)