Indonesia Home Care Market Size, Share & Forecast, 2025-2030

This market study captures the evolution of the home care industry in Indonesia, featuring updated insights as of 2025. Historical data from 2020 to 2024 are contextualized with forward-looking forecasts through 2030, enabling readers to monitor growth trajectories and shifting consumer patterns.

The home care sector in Indonesia is forecast to grow at a healthy CAGR of 7.7% through 2030, driven by solid underlying demand and moderate market expansion.

What’s Inside the Report

Annual market size figures expressed in (Tons/IDR/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.

Market Segmentation

The Indonesia home care market is classified into the following segments:
Product type – e.g., air fresheners (aerosol air fresheners, car air fresheners, electric air fresheners, gel air fresheners, others), bleach, dishwashing, household insecticides (coils, electric insecticides, sprays/aerosols, others), laundry care (fabric softeners, laundry aids, laundry detergents), polishes (furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, disinfectants, drain openers, floor cleaners, glass cleaners, multi-purpose cleaners), toilet care (in-cistern cleaners, rim blocks/liquids, toilet liquids/foam)
Packaging type – e.g., flexible packaging, glass, metal, paper-based containers, rigid plastic
Distribution channel – e.g., convenience stores, direct selling, e-commerce, general merchandise stores, health and beauty stores, hypermarkets, small grocery stores, supermarkets, others

Macroeconomic & Demographic Indicators

In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.

Competitive Landscape: Market Share Analysis

The study outlines the distribution of market share among key players in the home care industry in Indonesia, offering visibility into brand dominance and market leadership. Major participants include:
Amway Corporation
Bagus Group Indonesia
Fumakilla Limited
Godrej Group
Julius Samann Ltd
Kao Corporation
Lion Corporation
PT Joenoes Ikamulya
PT Tempo Scan Pacific Tbk
PT Wings Surya
PT. Bumi Citra Agung Perkasa
PT. Commotrade
PT. Kapal Api Global
PT. Mayora Indah, Tbk
PT. Menara Laut Bersatu
PT. Unitama Sari Mas
PT. Herlina Indah
PT. Sinar Antjol
PT. Total Chemindo Loka
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc.
The Procter & Gamble Company (P&G)
Unilever PLC

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Market Segmentation
Market Overview
Indonesia Home Care Market – Product Type Analysis
Indonesia Home Care Market – Packaging Type Analysis
Indonesia Home Care Market – Distribution Channel Analysis
Company Shares Analysis
Amway Corporation
Bagus Group Indonesia
Fumakilla Limited
Godrej Group
Julius Samann Ltd
Kao Corporation
Lion Corporation
PT Joenoes Ikamulya
PT Tempo Scan Pacific Tbk
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Indonesia Home Care Market 2020-2030
Chart Indonesia Home Care Market, Net Growth, 2020-2030
Chart Indonesia Home Care Market, Growth Rates, 2020-2030
Table Indonesia Home Care Market by Product Type, 2020-2030
Chart Indonesia Home Care Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Home Care Market by Product Type, 2020-2030
Table Indonesia Home Care Market by Packaging Type, 2020-2030
Chart Indonesia Home Care Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Home Care Market by Packaging Type, 2020-2030
Table Indonesia Home Care Market by Distribution Channel, 2020-2030
Chart Indonesia Home Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Home Care Market by Distribution Channel, 2020-2030
Table Indonesia Home Care Market Share (%), by Companies, 2020-2024
Chart Indonesia Home Care Market, by Companies, 2024
Table Indonesia Home Care Market Share (%), by Brands, 2020-2024
Chart Indonesia Home Care Market, by Brands, 2024
Table Indonesia – Population (Millions) and Forecast
Table Indonesia – Consumer Price Index (CPI) and Forecast
Table Indonesia – Gross Domestic Product and Forecast
Table Indonesia Home Care Market: Spend as a Proportion of GDP (%)
Table Indonesia Home Care Market: Consumption per Capita (Population)