Bulgaria Home Care Market Size, Share & Forecast, 2025-2030

With the latest figures updated in 2025, this report delivers a clear snapshot of the home care market in Bulgaria. Covering a ten-year horizon from 2020 to 2030, it serves as a critical resource for identifying investment trends, assessing market entry points, and tracking structural shifts in demand.

The home care sector in Bulgaria is expected to grow at a modest compound annual growth rate (CAGR) of 3.6% through 2030, indicating a mature or gradually expanding market with limited near-term momentum.

What’s Inside the Report

Annual market size figures expressed in (Tons/BGN/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.

Market Segmentation

The Bulgaria home care market is categorized into the following segments:
Product type – e.g., air fresheners (aerosol air fresheners, candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, others), bleach, dishwashing (automatic dishwashing detergents, dishwashing additives, hand dishwashing detergents), household insecticides (baits, coils, electric insecticides, sprays/aerosols, others), laundry care (fabric softeners, laundry aids, laundry detergents, rug/carpet cleaners), polishes (floor polish, furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, descalers, disinfectants, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, oven cleaners, scouring agents), toilet care (in-cistern cleaners, rim blocks/liquids, toilet cleaner tablets tablets/powders, toilet liquids/foam, others)
Packaging type – e.g., flexible packaging, glass, metal, paper-based containers, rigid plastic
Distribution channel – e.g., convenience stores, direct selling, discounters, e-commerce, general merchandise stores, health and beauty stores, home product stores, hypermarkets, small grocery stores, supermarkets, others

Macroeconomic & Demographic Indicators

In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.

Competitive Landscape: Market Share Analysis

The report provides an overview of market share among leading firms in the home care sector in Bulgaria, reflecting a mix of established brands and emerging competitors. Companies profiled include:
Amway Corporation
Aroma AD
Aromatik OOD
Axxon Bulgaria AD
Balev Corporation
Bluesun Consumer Brands SLU
Brauns-Heitmann GmbH & Co. KG
Bros Sp. z o.o. sp. k.
Buleko-2000 OOD
Capricorn Chemical Group OOD
Cigir Kimya A.S.
Colgate-Palmolive Company
Dalli-Werke GmbH & Co. KG
delta pronatura GmbH
Doverie Grizha. EAD.
Dramers S.A.
Eureka Hellas S.A.
Fater S.p.A.
Ficosota OOD
Gr. Sarantis S.A.
Hayat Holding A.S.
Hela Chim Ltd.
Henkel AG & Co. KGaA
Ivko-3 OOD
Lavena AD
MEXON LTD
Reckitt Benckiser Group plc (RB)
Rolco Bianil S.A.
S. C. Johnson & Son, Inc.
Sano-Bruno’s Enterprises Ltd.
The Bolton Group
The London Oil Refining Co., Ltd.
The Procter & Gamble Company (P&G)
Unilever PLC
Werner & Mertz GmbH

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, Tanalyze reports are built to support robust business decisions with confidence.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Market Segmentation
Market Overview
Bulgaria Home Care Market – Product Type Analysis
Bulgaria Home Care Market – Packaging Type Analysis
Bulgaria Home Care Market – Distribution Channel Analysis
Company Shares Analysis
Amway Corporation
Aroma AD
Aromatik OOD
Axxon Bulgaria AD
Balev Corporation
Bluesun Consumer Brands SLU
Brauns-Heitmann GmbH & Co. KG
Bros Sp. z o.o. sp. k.
Buleko-2000 OOD
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Bulgaria Home Care Market 2020-2030
Chart Bulgaria Home Care Market, Net Growth, 2020-2030
Chart Bulgaria Home Care Market, Growth Rates, 2020-2030
Table Bulgaria Home Care Market by Product Type, 2020-2030
Chart Bulgaria Home Care Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Bulgaria Home Care Market by Product Type, 2020-2030
Table Bulgaria Home Care Market by Packaging Type, 2020-2030
Chart Bulgaria Home Care Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Bulgaria Home Care Market by Packaging Type, 2020-2030
Table Bulgaria Home Care Market by Distribution Channel, 2020-2030
Chart Bulgaria Home Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Bulgaria Home Care Market by Distribution Channel, 2020-2030
Table Bulgaria Home Care Market Share (%), by Companies, 2020-2024
Chart Bulgaria Home Care Market, by Companies, 2024
Table Bulgaria Home Care Market Share (%), by Brands, 2020-2024
Chart Bulgaria Home Care Market, by Brands, 2024
Table Bulgaria – Population (Millions) and Forecast
Table Bulgaria – Consumer Price Index (CPI) and Forecast
Table Bulgaria – Gross Domestic Product and Forecast
Table Bulgaria Home Care Market: Spend as a Proportion of GDP (%)
Table Bulgaria Home Care Market: Consumption per Capita (Population)