Brazil Home Care Market Size, Share & Forecast, 2025-2030

Offering a deep dive into the home care industry in Brazil, this report – updated in 2025 – features market data from 2020 to 2024 and projections to 2030. It equips professionals with actionable insights based on a robust data foundation for strategic assessment and planning.

The home care market in Brazil is projected to expand at a moderate CAGR of 5.8% through 2030, reflecting steady and predictable growth amid stable consumer demand.

What’s Inside the Report

Annual market size figures expressed in (Tons/BRL/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.

Market Segmentation

The segmentation of the Brazil home care market is outlined below:
Product type – e.g., air fresheners (aerosol air fresheners, car air fresheners, electric air fresheners, gel air fresheners, others), bleach, dishwashing (automatic dishwashing detergents, dishwashing additives, hand dishwashing detergents), household insecticides (baits, coils, electric insecticides, sprays/aerosols, others), laundry care (fabric softeners, laundry aids, laundry detergents, rug/carpet cleaners), polishes (floor polish, furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, disinfectants, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, oven cleaners, scouring agents), toilet care (in-cistern cleaners, rim blocks/liquids, toilet liquids/foam)
Packaging type – e.g., flexible packaging, glass, metal, paper-based containers, rigid plastic
Distribution channel – e.g., convenience stores, direct selling, discounters, e-commerce, health and beauty stores, hypermarkets, small grocery stores, supermarkets, warehouse clubs, others

Macroeconomic & Demographic Indicators

Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP

These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.

Competitive Landscape: Market Share Analysis

This section delivers market share statistics for the home care market in Brazil, helping readers assess brand performance and competitive dynamics. Leading players featured include:
ASA Industria e Comercio Ltda.
Bombril S.A.
Bufalo Industria e Comercio de Produtos Quimicos Ltda
Cera Ingleza Industria E Comercio Ltda.
Colgate-Palmolive Company
Cria Sim Produtos de Higiene Ltda.
FreeCo – FreeBrands
Grupo Raymundo da Fonte
Gtex Brasil Ltda.
Industria Anhembi S.A.
Industria E Comercio De Produtos De Limpeza Girando Sol Ltda.
Industrias Reunidas Raymundo da Fonte
Interlandia Ltda
Iplasa Industria e Comercio Ltda
JBS-Friboi
K & M Industria Quimica Ltda.
Limppano S/A
LM Industria Comercio Importacao e Exportacao Ltda
Manufatura de Produtos King Ltda
Quimica Amparo Ltda.
Razzo Ltda.
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc.
Super Globo Quimica Ltda
The Procter & Gamble Company (P&G)
Total Quimica Ltda
Unilever PLC

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Designed as a concise, data-rich market snapshot, this report is ideal for stakeholders seeking timely, reliable, and strategic insights. Whether you’re an investor, operator, consultant, or supplier, the data-driven structure supports confident, evidence-based decision-making.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Market Segmentation
Market Overview
Brazil Home Care Market – Product Type Analysis
Brazil Home Care Market – Packaging Type Analysis
Brazil Home Care Market – Distribution Channel Analysis
Company Shares Analysis
ASA Industria e Comercio Ltda.
Bombril S.A.
Bufalo Industria e Comercio de Produtos Quimicos Ltda
Cera Ingleza Industria E Comercio Ltda.
Colgate-Palmolive Company
Cria Sim Produtos de Higiene Ltda.
FreeCo – FreeBrands
Grupo Raymundo da Fonte
Gtex Brasil Ltda.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Brazil Home Care Market 2020-2030
Chart Brazil Home Care Market, Net Growth, 2020-2030
Chart Brazil Home Care Market, Growth Rates, 2020-2030
Table Brazil Home Care Market by Product Type, 2020-2030
Chart Brazil Home Care Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Brazil Home Care Market by Product Type, 2020-2030
Table Brazil Home Care Market by Packaging Type, 2020-2030
Chart Brazil Home Care Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Brazil Home Care Market by Packaging Type, 2020-2030
Table Brazil Home Care Market by Distribution Channel, 2020-2030
Chart Brazil Home Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Brazil Home Care Market by Distribution Channel, 2020-2030
Table Brazil Home Care Market Share (%), by Companies, 2020-2024
Chart Brazil Home Care Market, by Companies, 2024
Table Brazil Home Care Market Share (%), by Brands, 2020-2024
Chart Brazil Home Care Market, by Brands, 2024
Table Brazil – Population (Millions) and Forecast
Table Brazil – Consumer Price Index (CPI) and Forecast
Table Brazil – Gross Domestic Product and Forecast
Table Brazil Home Care Market: Spend as a Proportion of GDP (%)
Table Brazil Home Care Market: Consumption per Capita (Population)