Global Digital Signage Systems

Market Overview

The global digital signage systems market is projected to witness a compound annual growth rate (CAGR) of 9.1% in value terms during the forecast period, reaching an estimated value of USD 30,007 million by 2029.

This market encompasses various segments, including displays, services, software, and media players. According to Tanalyze, the displays segment alone is expected to reach a market size of USD 21,889 million by 2029, representing a CAGR of 9.6% from 2024 to 2029. The attractiveness of digital signage screens lies in their enhanced targetability, branding opportunities, and interactivity, drawing interest from advertisers and network owners. The primary customer verticals include the retail, transportation, corporate/finance, and hospitality sectors.

This report also examines the market segmentation by end-user for the forecast period. Key end-user segments include retail, transportation, finance, hospitality, education, government, restaurants, and others. Notably, the retail segment is projected to achieve a market size of USD 8,273 million by 2029, reflecting a CAGR of 9.2% from 2024 to 2029. This segment encompasses digital signage networks deployed in big-box stores, supermarkets, convenience stores, grocery and drug stores, shopping malls, and general merchandising locations. Retail is the largest vertical, offering network owners a wide array of monetization options through advertising, merchandising, branding, and entertainment.

Geographically, the Americas emerged as the dominant player in the digital signage systems market in 2023, followed closely by Asia-Pacific and EMEA. The Americas region is expected to maintain strong growth, with a projected CAGR of 10.3% from 2024 to 2029. The United States is anticipated to remain the largest market in the region, driven by significant spending, innovation, and adoption of advanced technologies.

Prominent players in the global digital signage systems market include Samsung Electronics Co., Ltd., LG Electronics Inc., Sharp NEC Display Solutions, Ltd., Panasonic Corporation, Sony Corporation, Planar Systems, Inc., Guangzhou Shiyuan Electronic Technology Co., Ltd., Koninklijke Philips N.V., Omnivex Corporation, Advantech Co., Ltd., Toshiba Corporation, Cisco Systems, Inc., Verizon Communications Inc., Barco N.V., Microsoft Corporation, Intel Corporation, Daktronics, Inc., Christie Digital Systems USA, Inc., Broadsign International, Inc., Stratacache, Inc., Four Winds Interactive, LLC, Nanonation, Inc., 22 Miles, Inc., Xogo, Inc., ScreenCloud Limited, Navori SA, NoviSign Digital Signage Inc., MediaTile, Inc., ComQi, Inc., BrightSign, LLC, Userful Corporation, DynaScan Technology Corp., IntuiLab SAS, Extron Electronics, Ingram Micro Inc., Mvix USA Inc., and YCD Multimedia Ltd., among others.

This study aims to analyze the global market for various segments of digital signage systems, including:

Type: Displays, Services, Software, and Media Players.

End-User: Retail, Transportation, Finance, Hospitality, Education, Government, Restaurants, and Others.

Region: Americas, EMEA (Europe, Middle East and Africa), and Asia-Pacific.

Table of Contents

TABLE OF CONTENTS
TABLE OF CONTENTS 1
FIGURES AND TABLES 4
Part 1. Key Findings 7
Part 2. Scope and Methodology 8
Report Scope 9
Type 9
End-User 9
Region 9
Research Methodology 10
Part 3. Digital Signage Systems Market Overview 12
Summary 12
Introduction 15
Evolution and Growth of the Digital Signage Systems Market 16
Global Business Models for Digital Signage Deployments 18
Key Components and Market Landscape of Digital Signage Technology 19
Part 4. Market Dynamics 20
Growth Drivers 20
Restraints and Challenges 23
Opportunities 26
Part 5. Global Digital Signage Systems Market by Type 28
Displays 31
Services 32
Software 33
Media Players 34
Part 6. Global Digital Signage Systems Market by End-User 35
Retail 38
Transportation 40
Finance 42
Hospitality 44
Education 45
Government 46
Restaurants 47
Others 48
Part 7. Global Digital Signage Systems Market by Region 49
Part 8. Americas Digital Signage Systems Market 56
Americas Digital Signage Systems Market Size 56
Americas Digital Signage Systems Market by Type 58
Part 9. EMEA Digital Signage Systems Market 64
EMEA Digital Signage Systems Market Size 64
EMEA Digital Signage Systems Market by Type 65
Part 10. Asia Pacific Digital Signage Systems Market 71
Asia Pacific Digital Signage Systems Market Size 71
Asia Pacific Digital Signage Systems Market by Type 72
Part 11. Digital Signage Systems Market Competitive Analysis 78
Global Digital Signage Systems Market Competition Overview 78
Samsung Electronics Co., Ltd. 81
Business Overview 81
Contact Information 83
LG Electronics Inc. 84
Business Overview 84
Contact Information 86
Sharp NEC Display Solutions, Ltd. 87
Business Overview 87
Contact Information 87
Panasonic Corporation 88
Business Overview 88
Contact Information 90
Sony Corporation 91
Business Overview 91
Contact Information 93
Planar Systems, Inc. 94
Business Overview 94
Contact Information 94
Guangzhou Shiyuan Electronic Technology Co., Ltd. 95
Business Overview 95
Contact Information 97
Other Leading Competitors 98
Part 12. Technology Trends and Growth Potential 99
Technology Trends 99
Growth Potential 102
Disclaimer 103

FIGURES AND TABLES
Global Digital Signage Systems Market, Net Growth, 2020-2029 (USD Million)
Global Digital Signage Systems Market by Type, 2020-2029 (USD Million)
Global Digital Signage Systems Market Share (%), by Type, 2023/2029
Global Digital Signage Systems Market by Type, CAGR Historic and Forecast, 2020-2029
Global Digital Signage Systems Market for Displays: 2020-2029 (USD Million)
Global Digital Signage Systems Market for Services: 2020-2029 (USD Million)
Global Digital Signage Systems Market for Software: 2020-2029 (USD Million)
Global Digital Signage Systems Market for Media Players: 2020-2029 (USD Million)
Global Digital Signage Systems Market by End-User, 2020-2029 (USD Million)
Global Digital Signage Systems Market Share (%), by End-User, 2023/2029
Global Digital Signage Systems Market by End-User, CAGR Historic and Forecast, 2020-2029
Global Digital Signage Systems Market for Retail: 2020-2029 (USD Million)
Global Digital Signage Systems Market for Transportation: 2020-2029 (USD Million)
Global Digital Signage Systems Market for Finance: 2020-2029 (USD Million)
Global Digital Signage Systems Market for Hospitality: 2020-2029 (USD Million)
Global Digital Signage Systems Market for Education: 2020-2029 (USD Million)
Global Digital Signage Systems Market for Government: 2020-2029 (USD Million)
Global Digital Signage Systems Market for Restaurants: 2020-2029 (USD Million)
Global Digital Signage Systems Market for Others End-User: 2020-2029 (USD Million)
Global Digital Signage Systems Market Share (%), by Region, 2023
Global Digital Signage Systems Market by Region, 2020-2029 (USD Million)
Global Digital Signage Systems Market Share (%), by Region, 2023/2029
Global Digital Signage Systems Market by Region, CAGR Historic and Forecast, 2020-2029
Americas Digital Signage Systems Market: 2020-2029 (USD Million)
EMEA Digital Signage Systems Market: 2020-2029 (USD Million)
Asia Pacific Digital Signage Systems Market: 2020-2029 (USD Million)
Americas Digital Signage Systems Market, Net Growth, 2020-2029 (USD Million)
Americas Digital Signage Systems Market by Type, 2020-2029 (USD Million)
Americas Digital Signage Systems Market Share (%), by Type, 2023/2029
Americas Digital Signage Systems Market by Type, CAGR Historic and Forecast, 2020-2029
Americas Digital Signage Systems Market by Type: Displays Segment, 2020-2029 (USD Million)
Americas Digital Signage Systems by Type: Services Segment, 2020-2029 (USD Million)
Americas Digital Signage Systems by Type: Software Segment, 2020-2029 (USD Million)
Americas Digital Signage Systems by Type: Media Players Segment, 2020-2029 (USD Million)
EMEA Digital Signage Systems Market, Net Growth, 2020-2029 (USD Million)
EMEA Digital Signage Systems Market by Type, 2020-2029 (USD Million)
EMEA Digital Signage Systems Market Share (%), by Type, 2023/2029
EMEA Digital Signage Systems Market by Type, CAGR Historic and Forecast, 2020-2029
EMEA Digital Signage Systems Market by Type: Displays Segment, 2020-2029 (USD Million)
EMEA Digital Signage Systems by Type: Services Segment, 2020-2029 (USD Million)
EMEA Digital Signage Systems by Type: Software Segment, 2020-2029 (USD Million)
EMEA Digital Signage Systems by Type: Media Players Segment, 2020-2029 (USD Million)
Asia Pacific Digital Signage Systems Market, Net Growth, 2020-2029 (USD Million)
Asia Pacific Digital Signage Systems Market by Type, 2020-2029 (USD Million)
Asia Pacific Digital Signage Systems Market Share (%), by Type, 2023/2029
Asia Pacific Digital Signage Systems Market by Type, CAGR Historic and Forecast, 2020-2029
Asia Pacific Digital Signage Systems Market by Type: Displays Segment, 2020-2029 (USD Million)
Asia Pacific Digital Signage Systems by Type: Services Segment, 2020-2029 (USD Million)
Asia Pacific Digital Signage Systems by Type: Software Segment, 2020-2029 (USD Million)
Asia Pacific Digital Signage Systems by Type: Media Players Segment, 2020-2029 (USD Million)
Global Digital Signage Systems Market Share, by Top Players, 2023
Samsung Electronics Co., Ltd. Financial Overview (KRW Billion), 2019-2023
Samsung Electronics Co., Ltd. Revenue, by Segment, 2023
Samsung Electronics Co., Ltd. Revenue, by Region, 2023
LG Electronics Inc. Financial Overview (KRW Billion), 2019-2023
LG Electronics Inc. Revenue, by Segment, 2023
LG Electronics Inc. Revenue, by Region, 2023
Panasonic Corporation Financial Overview (JPY Million), 2020-2024
Panasonic Corporation Revenue, by Segment, 2024
Sony Corporation Financial Overview (JPY Billion), 2020-2024
Sony Corporation Revenue, by Segment, 2024
Guangzhou Shiyuan Electronic Technology Co., Ltd. Financial Overview (CNY Million), 2019-2023
Guangzhou Shiyuan Electronic Technology Co., Ltd. Revenue, by Segment, 2023
Guangzhou Shiyuan Electronic Technology Co., Ltd. Revenue, by Region, 2023
Guangzhou Shiyuan Electronic Technology Co., Ltd. Revenue, by Distribution Channels, 2023