Beer Market in Germany

The Germany beer industry is on a growth trajectory, with market value projected to expand from USD 39.1 billion in 2025 to USD 43.3 billion by 2030, reflecting a 2.07% annual growth rate.

Backed by updated 2025 data, this market report captures key trends, market shifts, and growth expectations within the beer sector in Germany. With a historical lens from 2020–2024 and forward projections to 2030, the report helps stakeholders understand where value is being created – and where the next wave of opportunity lies.

What’s Inside the Report

Annual market size figures expressed in (Liters/EUR/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.

Market Segmentation

The segmentation of the Germany beer market is outlined below:
Product type – e.g., dark beer (ale, wheat beer), lager (mixed lager, standard lager), non/low alcohol beer (low alcohol beer, non alcoholic beer), stout
Category – e.g., craft, non-craft
Packaging type – e.g., metal cans & bottles, glass bottles, others
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, food and drinks stores, forecourts, hypermarkets, small grocery stores, supermarkets, others

Macroeconomic & Demographic Indicators

In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.

Competitive Landscape: Market Share Analysis

The report provides an overview of market share among leading firms in the beer sector in Germany, reflecting a mix of established brands and emerging competitors. Companies profiled include:
AB InBev
Asahi Group Holdings, Ltd.
Augustiner-Brau Wagner KG
Badische Staatsbrauerei Rothaus AG
Bitburger Braugruppe GmbH
Brauerei C. & A. VELTINS GmbH & Co. KG
Brauerei Gebr. Maisel GmbH & Co. KG
Budweiser Budvar n.p.
Carlsberg A/S
Colner Hofbrau P. Josef Fruh KG
Diageo plc
Dr. August Oetker
Eichbaum GmbH & Co. KG.
Flensburger Brauerei Emil Petersen GmbH & Co. KG
Glaabsbrau GmbH & Co. KG
Heineken N.V.
Karlsberg Brauerei GmbH
Konig Ludwig GmbH & Co. KG
Krombacher Brauerei Bhd Schadeberg GmbH & Co. KG.
OeTTINGER Brauerei GmbH
Paulaner Brauerei GmbH & Co. KG
Privatbrauerei ERDINGER Weisbrau Werner Brombach GmbH
Privatbrauerei Gaffel Becker & Co. OHG
Privat-Brauerei Heinrich Reissdorf GmbH & Co. KG
Tucher Privatbrauerei GmbH & Co. KG
WARSTEINER Brauerei Haus Cramer KG
Weissbierbrauerei G. Schneider & Sohn GmbH

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Market Segmentation
Market Overview
Germany Beer Market – Product Type Analysis
Germany Beer Market – Category Analysis
Germany Beer Market – Packaging Type Analysis
Germany Beer Market – Distribution Channel Analysis
Company Shares Analysis
AB InBev
Asahi Group Holdings, Ltd.
Augustiner-Brau Wagner KG
Badische Staatsbrauerei Rothaus AG
Bitburger Braugruppe GmbH
Brauerei C. & A. VELTINS GmbH & Co. KG
Brauerei Gebr. Maisel GmbH & Co. KG
Budweiser Budvar n.p.
Carlsberg A/S
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Germany Beer Market 2020-2030
Chart Germany Beer Market, Net Growth, 2020-2030
Chart Germany Beer Market, Growth Rates, 2020-2030
Table Germany Beer Market by Product Type, 2020-2030
Chart Germany Beer Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Germany Beer Market by Product Type, 2020-2030
Table Germany Beer Market by Category, 2020-2030
Chart Germany Beer Market by Category, CAGR Historic and Forecast, 2020-2030
Chart Germany Beer Market by Category, 2020-2030
Table Germany Beer Market by Packaging Type, 2020-2030
Chart Germany Beer Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Germany Beer Market by Packaging Type, 2020-2030
Table Germany Beer Market by Distribution Channel, 2020-2030
Chart Germany Beer Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Germany Beer Market by Distribution Channel, 2020-2030
Table Germany Beer Market Share (%), by Companies, 2020-2024
Chart Germany Beer Market, by Companies, 2024
Table Germany Beer Market Share (%), by Brands, 2020-2024
Chart Germany Beer Market, by Brands, 2024
Table Germany – Population (Millions) and Forecast
Table Germany – Consumer Price Index (CPI) and Forecast
Table Germany – Gross Domestic Product and Forecast
Table Germany Beer Market: Spend as a Proportion of GDP (%)
Table Germany Beer Market: Consumption per Capita (Population)