Beer Market in Kenya

The Kenya beer market is set for continued expansion, with value expected to increase from USD 5.5 billion in 2025 to USD 6.2 billion by 2030, representing a 2.52% CAGR.

A detailed, data-driven overview of the beer market in Kenya, including current market size, segmentation analysis, and forward projections to 2030. Updated in 2025, this report is ideal for market assessment, investment screening, and competitive benchmarking.

What’s Inside the Report

Annual market size figures expressed in (Liters/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.

Market Segmentation

The following outlines the segmentation of the Kenya beer market:
Product type – e.g., lager, non/low alcohol beer, stout
Category – e.g., craft, non-craft
Distribution channel – e.g., bars and HoReCa, e-commerce, food and drinks stores, forecourts, hypermarkets, small grocery stores, supermarkets, others

Macroeconomic & Demographic Indicators

Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP

These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.

Competitive Landscape: Market Share Analysis

This section delivers market share statistics for the beer market in Kenya, helping readers assess brand performance and competitive dynamics. Leading players featured include:
AB InBev
Diageo plc
Keroche Breweries Ltd.
Swinkels Family Breweries N.V.
The Coca-Cola Company

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Designed as a concise, data-rich market snapshot, this report is ideal for stakeholders seeking timely, reliable, and strategic insights. Whether you’re an investor, operator, consultant, or supplier, the data-driven structure supports confident, evidence-based decision-making.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Market Segmentation
Market Overview
Kenya Beer Market – Product Type Analysis
Kenya Beer Market – Category Analysis
Kenya Beer Market – Distribution Channel Analysis
Company Shares Analysis
AB InBev
Diageo plc
Keroche Breweries Ltd.
Swinkels Family Breweries N.V.
The Coca-Cola Company
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Kenya Beer Market 2020-2030
Chart Kenya Beer Market, Net Growth, 2020-2030
Chart Kenya Beer Market, Growth Rates, 2020-2030
Table Kenya Beer Market by Product Type, 2020-2030
Chart Kenya Beer Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Kenya Beer Market by Product Type, 2020-2030
Table Kenya Beer Market by Category, 2020-2030
Chart Kenya Beer Market by Category, CAGR Historic and Forecast, 2020-2030
Chart Kenya Beer Market by Category, 2020-2030
Table Kenya Beer Market by Distribution Channel, 2020-2030
Chart Kenya Beer Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Kenya Beer Market by Distribution Channel, 2020-2030
Table Kenya Beer Market Share (%), by Companies, 2020-2024
Chart Kenya Beer Market, by Companies, 2024
Table Kenya Beer Market Share (%), by Brands, 2020-2024
Chart Kenya Beer Market, by Brands, 2024
Table Kenya – Population (Millions) and Forecast
Table Kenya – Consumer Price Index (CPI) and Forecast
Table Kenya – Gross Domestic Product and Forecast
Table Kenya Beer Market: Spend as a Proportion of GDP (%)
Table Kenya Beer Market: Consumption per Capita (Population)