Beer Market in Japan

The beer market in Japan is projected to expand from USD 28.4 billion in 2025 to USD 26.0 billion by 2030, registering a compound annual growth rate of 1.74%.

Updated in 2025, this authoritative report delivers accurate and up-to-date data on the beer sector in Japan. It includes historical figures from 2020 to 2024, coupled with projections through 2030, offering a well-rounded view of market size evolution and future growth outlook.

What’s Inside the Report

Annual market size figures expressed in (Liters/JPY/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.

Market Segmentation

The Japan beer market is structured as follows:
Product type – e.g., dark beer (ale, wheat beer), lager (mixed lager, standard lager), non/low alcohol beer, stout
Category – e.g., craft, non-craft
Packaging type – e.g., metal cans & bottles, glass bottles, others
Distribution channel – e.g., bars and HoReCa, convenience stores, e-commerce, food and drinks stores, general merchandise stores, hypermarkets, small grocery stores, supermarkets, others

Macroeconomic & Demographic Indicators

In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.

Competitive Landscape: Market Share Analysis

This report presents market share figures for top companies operating in the beer sector in Japan, highlighting brand reach and competitive footprint. Notable participants include:
AB InBev
Asahi Group Holdings, Ltd.
Heineken N.V.
Kirin Holdings Co., Ltd.
Orion Breweries, Ltd.
Sapporo Holdings Limited
Suntory Holdings Limited

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Designed as a concise, data-rich market snapshot, this report is ideal for stakeholders seeking timely, reliable, and strategic insights. Whether you’re an investor, operator, consultant, or supplier, the data-driven structure supports confident, evidence-based decision-making.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Market Segmentation
Market Overview
Japan Beer Market – Product Type Analysis
Japan Beer Market – Category Analysis
Japan Beer Market – Packaging Type Analysis
Japan Beer Market – Distribution Channel Analysis
Company Shares Analysis
AB InBev
Asahi Group Holdings, Ltd.
Heineken N.V.
Kirin Holdings Co., Ltd.
Orion Breweries, Ltd.
Sapporo Holdings Limited
Suntory Holdings Limited
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Japan Beer Market 2020-2030
Chart Japan Beer Market, Net Growth, 2020-2030
Chart Japan Beer Market, Growth Rates, 2020-2030
Table Japan Beer Market by Product Type, 2020-2030
Chart Japan Beer Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Japan Beer Market by Product Type, 2020-2030
Table Japan Beer Market by Category, 2020-2030
Chart Japan Beer Market by Category, CAGR Historic and Forecast, 2020-2030
Chart Japan Beer Market by Category, 2020-2030
Table Japan Beer Market by Packaging Type, 2020-2030
Chart Japan Beer Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Japan Beer Market by Packaging Type, 2020-2030
Table Japan Beer Market by Distribution Channel, 2020-2030
Chart Japan Beer Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Japan Beer Market by Distribution Channel, 2020-2030
Table Japan Beer Market Share (%), by Companies, 2020-2024
Chart Japan Beer Market, by Companies, 2024
Table Japan Beer Market Share (%), by Brands, 2020-2024
Chart Japan Beer Market, by Brands, 2024
Table Japan – Population (Millions) and Forecast
Table Japan – Consumer Price Index (CPI) and Forecast
Table Japan – Gross Domestic Product and Forecast
Table Japan Beer Market: Spend as a Proportion of GDP (%)
Table Japan Beer Market: Consumption per Capita (Population)