Kazakhstan Home Care Market Size, Share & Forecast, 2025-2030

Developed to support market planning and channel strategy, this data report maps out the home care market in Kazakhstan. With 2025 as its latest update point, it includes five years of historical data and six-year forecasts, helping teams align operations with future market realities.

The home care market in Kazakhstan is projected to expand at a moderate CAGR of 5.2% through 2030, reflecting steady and predictable growth amid stable consumer demand.

What’s Inside the Report

Annual market size figures expressed in (Tons/KZT/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.

Market Segmentation

The segmentation of the Kazakhstan home care market is outlined below:
Product type – e.g., air fresheners (aerosol air fresheners, car air fresheners, electric air fresheners, gel air fresheners), bleach, dishwashing (automatic dishwashing detergents, dishwashing additives, hand dishwashing detergents), household insecticides (baits, electric insecticides, sprays/aerosols, others), laundry care (fabric softeners, laundry aids, laundry detergents, rug/carpet cleaners), polishes (floor polish, furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, descalers, drain openers, floor cleaners, glass cleaners, kitchen cleaners, multi-purpose cleaners, oven cleaners, scouring agents), toilet care (rim blocks/liquids, toilet liquids/foam)
Distribution channel – e.g., convenience stores, direct selling, e-commerce, health and beauty stores, hypermarkets, small grocery stores, supermarkets, others

Macroeconomic & Demographic Indicators

In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.

Competitive Landscape: Market Share Analysis

The report provides an overview of market share among leading firms in the home care sector in Kazakhstan, reflecting a mix of established brands and emerging competitors. Companies profiled include:
Amway Corporation
Arnest OAO
Avrora Holding TOO
Bagi Industris Ltd.
delta pronatura GmbH
Henkel AG & Co. KGaA
KazBytKhim TOO
McBride plc
Nefis Cosmetics JSC
Nevskaya Kosmetika OAO
Ozden Group of Companies
PZ Cussons Plc
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc.
Stupinskiy Khimicheskiy Zavod ZAO
The Procter & Gamble Company (P&G)
Unilever PLC
UPECO OOO
Werner & Mertz GmbH

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, Tanalyze reports are built to support robust business decisions with confidence.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Market Segmentation
Market Overview
Kazakhstan Home Care Market – Product Type Analysis
Kazakhstan Home Care Market – Distribution Channel Analysis
Company Shares Analysis
Amway Corporation
Arnest OAO
Avrora Holding TOO
Bagi Industris Ltd.
delta pronatura GmbH
Henkel AG & Co. KGaA
KazBytKhim TOO
McBride plc
Nefis Cosmetics JSC
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Kazakhstan Home Care Market 2020-2030
Chart Kazakhstan Home Care Market, Net Growth, 2020-2030
Chart Kazakhstan Home Care Market, Growth Rates, 2020-2030
Table Kazakhstan Home Care Market by Product Type, 2020-2030
Chart Kazakhstan Home Care Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Kazakhstan Home Care Market by Product Type, 2020-2030
Table Kazakhstan Home Care Market by Distribution Channel, 2020-2030
Chart Kazakhstan Home Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Kazakhstan Home Care Market by Distribution Channel, 2020-2030
Table Kazakhstan Home Care Market Share (%), by Companies, 2020-2024
Chart Kazakhstan Home Care Market, by Companies, 2024
Table Kazakhstan Home Care Market Share (%), by Brands, 2020-2024
Chart Kazakhstan Home Care Market, by Brands, 2024
Table Kazakhstan – Population (Millions) and Forecast
Table Kazakhstan – Consumer Price Index (CPI) and Forecast
Table Kazakhstan – Gross Domestic Product and Forecast
Table Kazakhstan Home Care Market: Spend as a Proportion of GDP (%)
Table Kazakhstan Home Care Market: Consumption per Capita (Population)