Germany Home Care Market Size, Share & Forecast, 2025-2030

This data-centric report offers a comprehensive overview of the home care market in Germany. Updated in 2025, it delivers detailed historical data from 2020 to 2024 and forward-looking projections through 2030. The report enables users to understand market dynamics, evaluate segment performance, and assess future opportunities with confidence.

The home care sector in Germany is expected to grow at a modest compound annual growth rate (CAGR) of 2.7% through 2030, indicating a mature or gradually expanding market with limited near-term momentum.

What’s Inside the Report

Annual market size figures expressed in (Tons/EUR/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.

Market Segmentation

The Germany home care market is categorized into the following segments:
Product type – e.g., air fresheners (aerosol air fresheners, candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, others), bleach, dishwashing (automatic dishwashing detergents, dishwashing additives, hand dishwashing detergents), household insecticides (baits, electric insecticides, sprays/aerosols, others), laundry care (fabric softeners, laundry aids, laundry detergents, rug/carpet cleaners), polishes (floor polish, furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, descalers, disinfectants, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, oven cleaners, scouring agents), toilet care (in-cistern cleaners, rim blocks/liquids, toilet cleaner tablets tablets/powders, toilet liquids/foam)
Packaging type – e.g., flexible packaging, glass, metal, paper-based containers, rigid plastic
Distribution channel – e.g., convenience stores, direct selling, discounters, e-commerce, general merchandise stores, health and beauty stores, home product stores, hypermarkets, small grocery stores, supermarkets, others

Macroeconomic & Demographic Indicators

Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP

These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.

Competitive Landscape: Market Share Analysis

Market share insights presented in this report illustrate the evolving competitive landscape of the home care sector in Germany, with data on top-performing brands and consolidation trends. Key market participants include:
Amway Corporation
Burnus GmbH
Colgate-Palmolive Company
Dalli-Werke GmbH & Co. KG
delta pronatura GmbH
Evergreen Garden Care (UK) Ltd.
Fater S.p.A.
fit GmbH
Fr Kaiser GmbH
Haka Kunz GmbH
Henkel AG & Co. KGaA
Julius Samann Ltd
Love Nature GmbH
Newell Brands Inc. (NWL)
Planet Pure GmbH
Poliboy Brandt & Walther GmbH
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc.
The Procter & Gamble Company (P&G)
Unilever PLC
Werner & Mertz GmbH

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Market Segmentation
Market Overview
Germany Home Care Market – Product Type Analysis
Germany Home Care Market – Packaging Type Analysis
Germany Home Care Market – Distribution Channel Analysis
Company Shares Analysis
Amway Corporation
Burnus GmbH
Colgate-Palmolive Company
Dalli-Werke GmbH & Co. KG
delta pronatura GmbH
Evergreen Garden Care (UK) Ltd.
Fater S.p.A.
fit GmbH
Fr Kaiser GmbH
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Germany Home Care Market 2020-2030
Chart Germany Home Care Market, Net Growth, 2020-2030
Chart Germany Home Care Market, Growth Rates, 2020-2030
Table Germany Home Care Market by Product Type, 2020-2030
Chart Germany Home Care Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Germany Home Care Market by Product Type, 2020-2030
Table Germany Home Care Market by Packaging Type, 2020-2030
Chart Germany Home Care Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Germany Home Care Market by Packaging Type, 2020-2030
Table Germany Home Care Market by Distribution Channel, 2020-2030
Chart Germany Home Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Germany Home Care Market by Distribution Channel, 2020-2030
Table Germany Home Care Market Share (%), by Companies, 2020-2024
Chart Germany Home Care Market, by Companies, 2024
Table Germany Home Care Market Share (%), by Brands, 2020-2024
Chart Germany Home Care Market, by Brands, 2024
Table Germany – Population (Millions) and Forecast
Table Germany – Consumer Price Index (CPI) and Forecast
Table Germany – Gross Domestic Product and Forecast
Table Germany Home Care Market: Spend as a Proportion of GDP (%)
Table Germany Home Care Market: Consumption per Capita (Population)